SPRING 2019 NEWSLETTER
APRIL SHOWERS, DAFFODILS & FLOOR PAINT!
THANK YOU FOR SUPPORTING OUR BUSINESS OVER THE WINTER!
As the 2019 season approaches (our 18th ????) we are busy preparing to open our wee shop to visitors once more. As I was giving the shops kitchen floor a fresh coat of paint yesterday I began to think about the times when there was no online, no online anything, ordering, website, zilch, zero. Once the season was over that was it. If you hadn’t made enough money to pay your bills over the winter, you were stumped. The chances of getting a winter job in such a remote part of the world when seasonal tourism is the mainstay was like rocking horse you know what!
Then came along the Internet and transformed the way we work. In the beginning orders would trickle in through cyberspace, mainly at Christmas time, but we worked on it, marketing, emails, offers, encouraging our customers and potential new customers that they could relying on us to provide a safe, reliable way to purchase our products. Wether this was a top up between visits to Assynt, a gift for a loved one, or a brand new order. We could reach out worldwide from Drumbeg ... who’d have thought it!
So why did this spring to mind while I was painting the floor? Because I remember a time when the cost of a tin of paint at the beginning of the season would have been out of the question, after a 5 month business drought we simply couldn’t afford it.
So to the present day. After years of plugging away, trying to get listed on Google search a bit higher than page goodness knows what! Advertising on a limited budget in a fiercely competitive market, when your up against the big boys throwing millions at marketing, we are finally at a stage where we can get the floor painted .. so to each and every one of you who support our business over the winter a humongous THANK YOU ???? X
It really is true - when you place an order with a small family business a real life person really does do a little dance ???? (or paints the floor).
Lots of love Helen & Danny xx